The Rise of F&B Experiences in Saudi Arabia

James Gates, Senior Project Manager at PMKConsult, discusses how international F&B brands are driving culinary innovation and economic growth in the kingdom

The influx of international F&B brands into Saudi Arabia signifies a shift in the culinary sector, as global giants recognise the kingdom’s growing appetite for diverse experiences. From iconic coffee chains to high-end restaurants, these brands are not just importing their concepts, but actively adapting them to embrace Saudi culture. This adaptation combines modern and traditional designs and materials that is seamlessly integrated to create spaces that resonate with local sensibilities.

Impact of global brands

The arrival of global brands has catalysed a surge in culinary innovation, sparking a new wave of restaurant openings across the kingdom. In 2023, over 500 new restaurants debuted in Saudi Arabia, such as the likes of Zuma, Akira Back, Jones the Grocer, and Sexy Fish, among others, marking a significant increase in F&B investments. In 2024, we expect to see the opening of Saudi Arabia’s first Sushi Samba, located in KAFD.

Global influence on Saudi identity

In collaboration with renowned architects and designers, global F&B brands are reimagining traditional Saudi architecture to create iconic dining destinations that capture the imagination. Each establishment tells a story of cultural fusion, where modernity meets heritage. By incorporating elements such as intricate Islamic patterns and traditional arches, the architecture pays homage to Saudi Arabia’s rich legacy while projecting a cosmopolitan vision of the future.

Sustainable practices globally

Beyond aesthetics, sustainability has emerged as a cornerstone of architectural design for global F&B brands in Saudi Arabia. Developers are striving to minimise environmental impact and enhance operational efficiency by utilising innovative construction techniques, local suppliers, and eco-friendly materials.

Solar panels, modular construction methods, and green rooftops are just a few examples of sustainable features integrated into the construction, aligning with Saudi Arabia’s vision for a greener future. The vision of sustainable F&B practices is also implemented throughout the overall design to ensure operational sustainability, such as zero waste initiatives, further ensuring eco-friendly and efficient operations.

Driving economic growth

The rise of global and local F&B brands not only stimulates economic growth but also promotes cultural exchange by supporting locally owned brands/entrepreneurs, encouraging Saudisation, and allowing collaborations that create opportunities for skill development.

They also serve as a drive for tourism, attracting visitors from around the world to experience the vibrant culinary scene of Saudi Arabia.

It is clear that the joining of global brands and local suppliers is reshaping the kingdom and redefining cultural narratives.

To be at the forefront of this evolution is something to be proud of, where innovation and tradition merge to create spaces that inspire, captivate, and celebrate the history of Saudi Arabia’s culinary heritage, as well as craft experiences that leave a lasting imprint on society.

Read the full article on Construction Week: The rise of F&B experiences in Saudi Arabia - Construction Week Online