Menu
IMG 1597

The Project

The project was to build a world-class Aston Martin showroom for its vehicle collection. The showroom’s exterior design required to be in keeping with the high-end and sophisticated look and ambience of the Avenue at Etihad Towers while also having the distinction and brand essence of Aston Martin. The Aston Martin corporate identity was to be incorporated into the showroom design. The design was influenced by‘The Pavilion,’which was an integral driver to the crisp. clean, and elegant design of the building. The creation of The Pavilion was a main part of the ambience; it was to resemble an art gallery, or a luxury boutique retail platform.

23B6c75f 8A94 4378 9E1a 121B3c114641

Our Appointment

Our role as project manager was to manage the design and fit-out of this unique car showroom. The design itself contained so many one-of-a-kind elements such as the proportionally low internal ceiling to emphasize the intimacy of the space as well as the ‘floating roofline’ that crated a cohesive yet distinct connection between the interior and the exterior of the showroom. The showroom inside and exterior was also accentuated by the seamless glazing which created the sentiment of an open space, while within the showroom. We paid particular attention to the unique design elements that distinguished this showroom at its prestigious address.

Shutterstock 1514007398

The Benefit

This challenging and ambitious design was carried out to completion within the design specifications, cost and timeline due to our ingenuity and capabilities in this field. The end result is a beautiful space that invites the clientele desired by the famous brand. The showroom itself is a marvel of design excellence both for the interior and exterior elements. Having worked on retail spaces for other luxury brands, we were able to bring together the necessary elements of high end retail and create an atmosphere that would enable this company to be
successful in its new space.

23B6c75f 8A94 4378 9E1a 121B3c114641 IMG 1597 Shutterstock 1230026116 IMG 1599 Shutterstock 1514007398

Do you have a similar project?

Get in touch with the PM today!
Get in touch