The Project
As a well established brand in America with close to 6000 locations across all states they have gone on to expand into many other countries stretching to all corners of the globe. Their UK arm started from an initial build in Reading, England and has since developed across the UK. The brand has been greeted at these new locations with a warm welcome in the way of long queues out the door and customers waiting 3 hours + just to get their hands on their famous food offering.
Although Wendy’s have tailored down the food options to suit the UK tastes they haven’t compromised on delivering what customers want, which is where WHP have been able to step in and ensure the vision is realized.